152 Media

152 Media has spent over a decade at the forefront of the programmatic industry, evolving from a service provider into a pioneering AdTech innovator. The company operates through its specialized R&D division, 152 Media Lab, where it develops proprietary software powered by artificial intelligence to enhance decision-making and ROI. By focusing on the 360-degree needs of both publishers and buyers, they provide a sophisticated ecosystem that balances technical efficiency with high-quality inventory management and brand safety. The platform's core offerings include a versatile Prebid Wrapper and Server integration, enabling publishers to implement complex header bidding auctions with ease. Their AI-driven Publisher Request Analyzer meticulously examines hundreds of metrics to ensure that bid requests are optimized for the highest possible CPMs. 152 Media serves a diverse global network of over 3,000 publishers, providing them with the tools necessary to compete in a fast-moving market while maintaining transparency and operational excellence across the digital advertising supply chain.