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Google MCM partner

Aditude

Unified ad tech platform providing enterprise infrastructure for modern app and web publishers.

About Aditude

Aditude is a sophisticated publisher ad tech platform that provides unified infrastructure and strategic intelligence for digital media businesses. Founded by industry veterans, the company offers a suite of cloud-based solutions including an advanced prebid wrapper, website layout optimization, and real-time reporting. Their mission is to empower publishers with complete control over their monetization strategy while streamlining complex processes to save time and increase profitability across all types of inventory.

The company's platform is built to handle massive scale, serving over 22 billion ads monthly for a global client base. Aditude's technology stack includes specialized products like Cloud Wrapper for desktop and mobile apps, which allows publishers to deploy enterprise-grade header bidding without significant engineering overhead. By integrating AI agents into their analytics and operations, Aditude provides publishers with deep insights and automated yield management. Their recent acquisitions of companies like CPMStar and Hashtag Labs further demonstrate their commitment to leading the ad operations market.

Products & solutions

  • Cloud Wrapper
  • Prebid Server
  • Aditude Insights
  • Aditude Exec

What stands out

  • Serves a massive scale of over 22 billion ads monthly across the globe
  • Offers specialized Cloud Wrapper and SDKs for iOS, Android, and desktop applications
  • Secured $15 million in Series A funding to fuel continued platform innovation
  • Ranked as one of America's fastest-growing private companies on the Inc. 5000 list

Best fit: Modern web and app publishers who demand enterprise-level control and sophisticated AI analytics.

Services offered

  • Display ads
  • In-app monetization
  • Header bidding
  • Ad serving
  • Analytics & reporting
  • Yield optimization

Get an AdX invitation via Aditude

  1. Apply on ADX Approval and choose Aditude as your preferred MCM partner.
  2. We verify your site and traffic data.
  3. Our review takes 2–7 business days.
  4. If eligible, you receive the MCM invitation in your Google Ad Manager account.
Apply now

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