A

Google MCM partner

AdPushup

Boosting publisher revenue through automated A/B testing and advanced header bidding technology.

About AdPushup

AdPushup is a leading revenue optimization platform for web publishers, founded in 2014 with a focus on using A/B testing to optimize ad layouts. The company has since expanded into a comprehensive suite of tools that include header bidding, ad recovery, and automated layout optimization. By leveraging machine learning, AdPushup helps publishers identify the best-performing ad placements and formats for their specific audience, leading to significant increases in eCPMs and overall revenue without compromising the user experience.

With a global presence and headquarters in Delaware, AdPushup serves hundreds of publishing partners and optimizes billions of monthly ad impressions. The company is backed by Microsoft Ventures and has received numerous industry awards for its innovative approach to ad technology. Their platform is designed to be easy to integrate, providing publishers with access to premium demand and sophisticated analytics that allow them to compete effectively in the programmatic marketplace while focusing on their core mission of content creation.

Products & solutions

  • AdPushup Revenue Optimization Platform
  • Automated A/B Testing Tool
  • Header Bidding Wrapper
  • AdRecover (Adblock Recovery)

What stands out

  • Optimizes over 2 billion monthly ad impressions for 300+ global publishing partners
  • Claims an average revenue uplift of 40% for its publishing clients
  • Features an automated A/B testing engine for ad layout optimization
  • Backed by Microsoft Ventures and winner of the NASSCOM Emerge 50 award

Best fit: Medium to large publishers seeking automated tools to optimize ad layouts and recover lost revenue from ad blockers.

Services offered

  • Display ads
  • Video ads
  • Header bidding
  • Yield optimization
  • Native ads
  • Analytics & reporting
  • Site performance

Get an AdX invitation via AdPushup

  1. Apply on ADX Approval and choose AdPushup as your preferred MCM partner.
  2. We verify your site and traffic data.
  3. Our review takes 2–7 business days.
  4. If eligible, you receive the MCM invitation in your Google Ad Manager account.
Apply now

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