AdSparc / iion

AdSparc, now integrated into the iion platform, is an innovative advertising technology company that focuses on the rapidly growing gaming ecosystem. Founded in 2019 and headquartered in Sydney, iion provides the industry's first unified gaming advertising platform, connecting brands and publishers across APAC and EMEA. The company's mission is to transform game advertising into an essential media channel by delivering high-impact creative solutions and unrivaled attention, helping publishers diversify their demand streams and maximize their revenue potential.

The platform, known as "fusiion" for publishers, offers access to premium branded ads through global partnerships, driving higher CPMs and engagement rates. iion’s technology is designed to deliver immersive ad experiences that achieve significantly higher viewability and engagement than standard web ads. With a focus on transparency and proven outcomes, the company supports publishers in navigating the complexities of the gaming market. By leveraging advanced data and AI-driven insights, iion helps its partners reach diverse gaming audiences and achieve sustainable growth in a competitive digital environment.