A

Google MCM partner

Adtima

The Preeminent Online Music and Social Platform in Vietnam

About Adtima

Adtima, the advertising arm of VNG Corporation, dominates the Vietnamese mobile landscape through its ownership of platforms like Zalo (the country's most popular messaging app) and ZingMP3. The company provides a comprehensive mobile-first advertising ecosystem that reaches over 90% of the Vietnamese internet population. Adtima focuses on creating highly engaging and localized ad experiences, leveraging its deep understanding of Vietnamese user behavior to drive performance for advertisers and revenue for its platforms. In addition to its proprietary platforms, Adtima operates as a significant partner in the programmatic space, utilizing advanced ad serving and monetization technology. They have a strong partnership with global ad tech firms like Triton Digital for audio monetization and are actively involved in the Google advertising ecosystem. Adtima’s focus on innovation and its massive local reach make it a critical partner for any brand or publisher looking to succeed in the Vietnamese digital market.

Products & solutions

  • Zalo Ads Platform
  • ZingMP3 Audio Monetization
  • Adtima Programmatic Marketplace
  • Bao Moi Advertising
  • ZaloPay Integrated Ads

What stands out

  • Vietnam's leading mobile-first advertising platform reaching 90% of the population
  • Owner of Zalo, the #1 messaging app in Vietnam with over 70 million users
  • Pioneer in digital audio monetization in the Vietnamese market
  • Part of VNG Corporation, Vietnam's first tech 'unicorn'

Best fit: Brands and publishers looking to dominate the mobile-first Vietnamese digital market.

Services offered

  • Display ads
  • Video ads
  • In-app monetization
  • Managed ad operations
  • Analytics & reporting

Get an AdX invitation via Adtima

  1. Apply on ADX Approval and choose Adtima as your preferred MCM partner.
  2. We verify your site and traffic data.
  3. Our review takes 2–7 business days.
  4. If eligible, you receive the MCM invitation in your Google Ad Manager account.
Apply now

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