Google MCM partner
A global AdTech pioneer delivering privacy-first, cross-funnel engagement solutions for publishers and advertisers.
Affinity is a prominent global advertising technology company that empowers publishers to maximize revenue and enables advertisers to reach high-value audiences beyond traditional walled gardens. Headquartered in Chicago, the firm operates a diversified suite of AI-powered solutions including mCanvas, VEVE, and SitePlug. Their technology spans the entire purchase funnel, from top-funnel branding to bottom-funnel performance marketing, all while prioritizing user experience and privacy-compliant data practices.
Founded as a spin-off from Hostway Corporation, Affinity has grown into a major industry player with a presence in the US, Europe, and Asia. The company offers specialized SaaS tools for publishers, such as AdOpsOne for managed operations and NucleusLinks for commerce automation. By focusing on bespoke formats and non-standard ad units, Affinity helps media owners unlock new revenue streams that traditional display advertising often misses, serving over one billion touchpoints daily across more than 35 global markets.
Best fit: Publishers and advertisers looking for innovative, non-standard ad formats and performance solutions on mobile OEMs.
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