Arabella

Arabella, operated by Dolpus Management SA, is a dedicated programmatic advertising firm that provides publishers with enterprise-grade monetization solutions. The company manages a substantial network of over 400 publishers, offering them the technical infrastructure and expert support needed to maximize their advertising revenue. By utilizing the Google Ad Manager framework, Arabella connects its partners to premium demand and high-value programmatic auctions, ensuring consistent performance across diverse geographies including India, Europe, and Latin America. The company’s approach is centered on strategic yield management and operational transparency, providing a clear path for publishers to optimize their inventories. Arabella offers a range of services from basic ad serving to complex managed ad operations, all designed to increase CPMs and fill rates. Their expertise in handling large-scale programmatic traffic is evidenced by the thousands of authorization lines they maintain in global ads.txt files, making them a significant player for publishers looking to professionalize their ad stack and achieve stable revenue growth in the international market.