B

Google MCM partner

Boldwin

The Straightforward Way to Monetize

About Boldwin

Boldwin is dedicated to bringing clarity and predictability to the complex world of in-app and programmatic advertising. Since 2016, the company has provided publishers and demand partners with a robust tech stack that offers full visibility and control over their monetization strategies. Their proprietary, lightweight SDK is designed to be 'plug-and-play,' integrating seamlessly with major mediation platforms like AppLovin MAX and Unity LevelPlay to unlock stable revenue streams across all mobile formats. The Boldwin SSP connects inventory to a global network of demand partners, utilizing an intelligent optimization engine to stabilize sRPM and increase impression value. With a workforce spanning Israel, India, and the United States, Boldwin provides 24/7 technical support and expert partnership management. Their platform supports a diverse range of formats including rewarded video, interstitials, and high-impact native units, all delivered with low latency and high viewability. By focusing on simplicity and consistent results, Boldwin helps over 500 publishers and 50,000 apps worldwide achieve sustainable growth anywhere in the world.

Products & solutions

  • Boldwin Lightweight SDK
  • Boldwin SSP
  • Real-time Bidding Intelligence Engine
  • Multi-format Ad Unit

What stands out

  • Powers advertising for more than 50,000 applications worldwide, according to their technology documentation.
  • Achieved a 25% year-over-year growth in workforce, with offices in Tel Aviv, New York, and Mumbai.
  • Offers a proprietary SDK that integrates with major mediation tools like AppLovin MAX and ironSource LevelPlay.

Best fit: Mobile app developers seeking a high-performance, lightweight SDK for multi-format in-app advertising.

Services offered

  • In-app monetization
  • CTV
  • Display ads
  • Video ads
  • Native ads
  • Yield optimization
  • Ad serving

Get an AdX invitation via Boldwin

  1. Apply on ADX Approval and choose Boldwin as your preferred MCM partner.
  2. We verify your site and traffic data.
  3. Our review takes 2–7 business days.
  4. If eligible, you receive the MCM invitation in your Google Ad Manager account.
Apply now

Similar MCM partners