Datawrkz

Datawrkz was founded on the conviction that digital advertising should be transparent, data-driven, and disciplined. As a subsidiary of Nazara Technologies, the company provides solutions across the entire digital advertising value chain, from media planning and buying to sophisticated programmatic execution. With a team of over 200 experts, Datawrkz helps agencies and growth-focused brands navigate the complexities of channels like Connected TV, search, and paid social, ensuring that every dollar spent is traced back to a real business outcome. The company’s flagship AI platform serves as an intelligence layer for media teams, automating the creation of execution-ready media plans and providing real-time campaign optimization recommendations. Datawrkz offers a unique blend of managed services and self-serve solutions, including a proprietary DSP that gives users access to leading global ad inventory. By prioritizing transparency and avoiding the 'black box' approach common in the industry, they maintain a focus on client satisfaction and performance, helping organizations scale their digital presence while maintaining full control over their advertising budgets and data.