D

Google MCM partner

DMS (Digital Media Services)

The region’s leading digital media representative.

About DMS (Digital Media Services)

Digital Media Services (DMS) serves as the exclusive media representative for a vast network of premium publishers across the Middle East and North Africa. As part of the Choueiri Group, the company combines extensive market research and data-driven insights to create compelling stories for brands while ensuring a brand-safe environment for publishers. They offer a sophisticated programmatic stack that includes SSP management, Ad Exchange optimization, and native advertising solutions tailored for the Arabic-speaking audience. With offices in Dubai, Cairo, Riyadh, and Beirut, DMS provides a localized presence that is essential for navigating the diverse media landscape of the MENA region. The company is known for its focus on high-quality video content distribution and audience activation, helping major publishers like MBC Group and various news outlets maximize their digital revenue. Their role as a bridge between advertisers and premium inventory has established them as a cornerstone of the regional adtech ecosystem, driving innovation in performance marketing and programmatic advertising.

Products & solutions

  • InMotion Performance Suite
  • DMS Branded Content
  • Native Advertising Widget
  • Audience Insight Dashboard
  • Video Content Distribution

What stands out

  • Exclusive digital media representative for the Choueiri Group, the largest media house in MENA.
  • Operates across 5 countries with a workforce specialized in regional performance and programmatic sales.
  • Represents top-tier publishers including MBC, Snapchat, and TikTok in various regional markets.
  • Recognized for excellence in native advertising and digital transformation within the Arabic media space.

Best fit: Large-scale publishers in Morocco, Egypt, and the GCC seeking premium regional representation and AdX management.

Services offered

  • Display ads
  • Video ads
  • Native ads
  • Header bidding
  • Yield optimization
  • Analytics & reporting
  • Managed ad operations

Get an AdX invitation via DMS (Digital Media Services)

  1. Apply on ADX Approval and choose DMS (Digital Media Services) as your preferred MCM partner.
  2. We verify your site and traffic data.
  3. Our review takes 2–7 business days.
  4. If eligible, you receive the MCM invitation in your Google Ad Manager account.
Apply now

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