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Google MCM partner

EX.CO

Leading the way in publisher-first video technology and audience engagement solutions.

About EX.CO

EX.CO, formerly known as Playbuzz, is a global leader in video technology and audience engagement for digital publishers. Founded in 2012 and headquartered in Tel Aviv, the company provides a comprehensive platform that enables publishers to create, manage, and monetize high-quality video content. Their technology is designed to enhance the user experience by providing interactive and engaging video formats that drive both higher retention and increased advertising revenue for media organizations worldwide.

The platform offers a full suite of tools, including a professional video player, an automated video discovery engine, and a robust monetization stack. EX.CO’s solutions are used by some of the world's most prominent media brands to streamline their video operations and maximize the value of their digital real estate. By focusing on the intersection of content and commerce, EX.CO helps publishers build sustainable business models through innovative video experiences that resonate with modern audiences.

Products & solutions

  • EX.CO Video Player
  • Video Discovery Engine
  • Interactive Content Builder
  • EX.CO Monetization Stack

What stands out

  • Formerly known as Playbuzz, reflecting a shift toward a comprehensive video technology platform
  • Raised nearly $70M in funding to fuel its global expansion and tech development
  • Powers video experiences for leading media brands like Advance Local and 20 Minutes [EX.CO website]
  • Provides an end-to-end solution for video hosting, discovery, and programmatic monetization

Best fit: Media companies and large publishers looking to implement a sophisticated, engagement-driven video strategy.

Services offered

  • Video ads
  • CTV
  • Yield optimization
  • Analytics & reporting
  • Native ads
  • Site performance
  • Ad serving

Get an AdX invitation via EX.CO

  1. Apply on ADX Approval and choose EX.CO as your preferred MCM partner.
  2. We verify your site and traffic data.
  3. Our review takes 2–7 business days.
  4. If eligible, you receive the MCM invitation in your Google Ad Manager account.
Apply now

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