EXTE

EXTE is a leading European AdTech company born from the merger of three prominent industry players: SunMedia, Rich Audience, and Adpone. Formed in 2023 and headquartered in Madrid, Spain, EXTE combines technological innovation with creative excellence to deliver high-impact advertising solutions. The company operates across Europe and Latin America, providing publishers and advertisers with a 100% in-house developed suite of tools designed to maximize revenue while prioritizing user privacy and brand safety in an increasingly complex digital landscape.

The platform features specialized "Hubs" for Artificial Intelligence, Creative Innovation, and Data Insights, offering sophisticated products like UpgradeTV for incremental reach and the iQ layer for cookieless analytics. EXTE’s proprietary creative studio develops exclusive advertising formats that aim to inspire users and generate higher brand recall. By leveraging premium placements in the world’s top media, EXTE helps publishers overcome monetization challenges and advertisers achieve superior ROI. Their commitment to privacy-first, attention-based metrics positions them at the forefront of the modern programmatic advertising industry.