G

Google MCM partner

Gravite

Advanced in-app monetization platform delivering AI-driven yield optimization for mobile publishers.

About Gravite

Gravite, formerly known as AddApptr, is a leading mobile ad tech company that specializes in maximizing revenue for app publishers through smart mediation and AI optimization. Based in Hamburg and part of the Aonic Group, the company provides a comprehensive SDK that integrates every major programmatic marketplace into a single solution. Their platform is designed to handle the unique challenges of mobile environments, offering state-of-the-art in-app header bidding and machine learning-based optimizations to ensure the highest possible earnings.

As a Google Certified Publishing Partner (GCPP), Gravite offers publishers deep expertise and direct access to premium Google advertising platforms. The company provides a fully managed service that includes SDK integration support, yield management, and detailed reporting. By focusing on both the demand and supply sides of the business, Gravite helps thousands of companies, including major global media houses, streamline their ad operations and achieve sustainable growth through a variety of engaging mobile ad formats.

Products & solutions

  • Gravite SDK
  • Gravite Marketplace
  • In-App Bidding Technology
  • AI Yield Optimizer

What stands out

  • Combines all major programmatic ad marketplaces into a single, lightweight mobile SDK.
  • Originally founded as AddApptr in 2012 before rebranding to Gravite in 2023.
  • Features a specialized Marketplace that offers smarter ways to buy and sell in-app inventory.
  • Utilizes machine learning algorithms to fine-tune in-app bidding in real-time.

Best fit: Mobile app developers and gaming companies seeking a managed in-app bidding solution with Google certification.

Services offered

  • Video ads
  • In-app monetization
  • Header bidding
  • Yield optimization
  • Analytics & reporting
  • Managed ad operations

Get an AdX invitation via Gravite

  1. Apply on ADX Approval and choose Gravite as your preferred MCM partner.
  2. We verify your site and traffic data.
  3. Our review takes 2–7 business days.
  4. If eligible, you receive the MCM invitation in your Google Ad Manager account.
Apply now

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