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Google MCM partner

Hashtag Labs

Streamlining publisher monetization through powerful SaaS products and expert ad operations services.

About Hashtag Labs

Hashtag Labs is a full-service digital ad operations and software company that empowers publishers to achieve their revenue goals with greater efficiency. Founded in 2014 and based in New York, the company provides a suite of SaaS products and managed services designed to simplify the complexities of programmatic advertising. Their core values of technological understanding and flexibility drive them to deliver solutions that reduce costs and increase the speed of monetization for a diverse range of digital media companies.

Their flagship product, HTL BID, is a sophisticated SaaS platform that allows publishers to centralize and manage their Prebid and Amazon bidding configurations without constant on-page code updates. Additionally, HTLExec provides enterprise-grade data aggregation and visualization, connecting publishers to over 90 different SSP data sources for accurate performance monitoring. By combining these powerful tools with world-class customer service, Hashtag Labs helps its partners optimize their ad stacks, conduct robust A/B testing, and make data-driven decisions to maximize their overall advertising-related revenue.

Products & solutions

  • HTL BID (SaaS)
  • HTLExec (Data Aggregation)
  • HTL Management
  • HTL Monitoring
  • HTL Identity

What stands out

  • Offers HTL BID, a comprehensive SaaS platform for Prebid and Amazon management
  • Connects to over 90 data sources for reliable enterprise data aggregation
  • Provides a flexible UI for managing ad partners without code updates
  • Features robust A/B testing capabilities for yield optimization

Best fit: Large multi-site networks and publishers needing advanced technical tools and data consolidation to manage complex ad stacks.

Services offered

  • Header bidding
  • Yield optimization
  • Analytics & reporting
  • Ad serving
  • Managed ad operations
  • Consent & compliance

Get an AdX invitation via Hashtag Labs

  1. Apply on ADX Approval and choose Hashtag Labs as your preferred MCM partner.
  2. We verify your site and traffic data.
  3. Our review takes 2–7 business days.
  4. If eligible, you receive the MCM invitation in your Google Ad Manager account.
Apply now

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