Google MCM partner
AI-powered optimization layer for publishers, transforming static auction rules into dynamic revenue growth.
Mile, formerly known as Automatad, is a New York-based digital media products company that provides an AI-powered optimization layer for programmatic advertising. The firm specializes in helping publishers improve their existing advertising stacks without requiring a complete overhaul. Their core technology focuses on transforming static auction rules into dynamic, real-time decisions, allowing publishers to capture revenue that is typically lost to campaign eligibility shifts and bid value fluctuations.
The company operates on a unique flat-fee service model, emphasizing direct return on investment rather than taking a percentage of publisher revenue. Mile provides a dedicated team of ad operations experts, data scientists, and account managers to help clients navigate the complexities of yield management. By integrating advanced tools like dynamic flooring and real-time auction adapters, they enable digital publishers to achieve enterprise-level monetization efficiency while maintaining full control over their demand partnerships.
Best fit: High-traffic publishers with significant Tier 1 traffic who want to optimize their existing stack via AI and flat-fee management.
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