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Google MCM partner

Playwire

Accelerating publisher revenue through proprietary AI and comprehensive management technology.

About Playwire

Playwire is a global revenue amplification company that provides publishers and content creators with the tools and expertise needed to maximize their digital earnings. Their core offering is the Revenue Amplification Management Platform (RAMP), an all-in-one solution that manages the entire ad ecosystem. By utilizing machine learning and predictive analytics, the platform optimizes every impression across display and video inventory to ensure publishers receive the highest possible yield.

The organization prides itself on a 'publisher-first' philosophy, offering a high level of service and transparency. Their technology handles everything from demand source integration to advanced header bidding and data management. With a history spanning over 15 years, they have built a robust network that includes some of the world's most recognizable digital brands. Their focus remains on helping publishers scale their audiences while maintaining a high-quality, brand-safe environment for advertisers.

Products & solutions

  • RAMP (Revenue Amplification Management Platform)
  • Revenue Intelligence AI
  • Playwire Video Player
  • Direct Sales Marketplace

What stands out

  • RAMP platform integrates all aspects of the ad stack into a single, automated solution.
  • Proprietary Revenue Intelligence technology uses ML to predict and optimize bid prices.
  • Manages over 700 websites and apps, serving 12 billion ads monthly, says the company.
  • Acquired by FreakOut Holdings in 2018 to expand its global reach.

Best fit: Large-scale publishers and media networks seeking a full-service, AI-powered ad management platform.

Services offered

  • Display ads
  • Video ads
  • CTV
  • In-app monetization
  • Header bidding
  • Yield optimization
  • Analytics & reporting
  • Ad serving
  • Managed ad operations

Get an AdX invitation via Playwire

  1. Apply on ADX Approval and choose Playwire as your preferred MCM partner.
  2. We verify your site and traffic data.
  3. Our review takes 2–7 business days.
  4. If eligible, you receive the MCM invitation in your Google Ad Manager account.
Apply now

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