Google MCM partner
A global video discovery platform maximizing publisher revenue through engagement-based experiences.
Primis, a part of the McCann Worldgroup, is a leading video discovery platform that helps digital publishers increase their revenue by delivering highly engaging video content to their audiences. Founded in 2007 and based in Tel Aviv, the company utilizes advanced machine learning to recommend videos that users are likely to love, while automatically skipping content that doesn't resonate. This engagement-first approach ensures that publishers can offer a premium video experience that drives both user satisfaction and high monetization performance.
The platform is trusted by hundreds of top-tier publishers and reaches over 450 million unique users monthly. Primis provides an end-to-end solution that includes a high-performance video player, access to a vast library of premium content, and a sophisticated programmatic ad stack. By focusing on transparency and brand safety, Primis maintains high standards in the digital advertising industry, helping its partners build long-term value through effective video monetization and audience discovery.
Best fit: Publishers with high-quality text content who want to introduce engaging video to increase time-on-site and revenue.
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