P

Google MCM partner

Project Agora

Media Technology for the Open Web

About Project Agora

Project Agora is a VC-backed media technology company that focuses on empowering local media owners to compete effectively on the open web. Launched as a spin-off from the ThinkDigital Group, the company operates across more than 22 countries, including Romania, Hungary, and the Czech Republic. Project Agora provides a diverse technology stack that helps publishers increase their revenue while growing and engaging their audiences in a brand-safe environment. As a significant player in the European ad tech market, Project Agora holds an exclusive partnership with Taboola in multiple regions, integrating native recommendation widgets with premium display demand. They offer sophisticated header bidding solutions and AI-powered yield management, all supported by a strong local presence in each market they operate. Their mission is to provide local publishers with a scalable and effective alternative to global platforms, keeping the 'Open Web Open' through innovation and strategic alliances.

Products & solutions

  • Project Agora Header Bidding
  • Taboola Native Feed
  • Yield Optimization Suite
  • Project Agora Commerce
  • Publisher Growth Analytics

What stands out

  • Major publisher coalition active in over 22 countries across EMEA
  • Exclusive partner for Taboola in 22 markets, including Central and Eastern Europe
  • Features a large team of over 130 experts across multiple regional offices
  • Trusted by over 11,000 digital properties for monetization and engagement

Best fit: Premium local publishers in CEE seeking a regional alliance with strong native and programmatic tech.

Services offered

  • Native ads
  • Display ads
  • Header bidding
  • Yield optimization
  • Video ads

Get an AdX invitation via Project Agora

  1. Apply on ADX Approval and choose Project Agora as your preferred MCM partner.
  2. We verify your site and traffic data.
  3. Our review takes 2–7 business days.
  4. If eligible, you receive the MCM invitation in your Google Ad Manager account.
Apply now

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