ProPS

ProPS, also known as PT Promedia Punggawa Satu, specializes in empowering sell-side publishers through a combination of managed services, technical platforms, and expert consultation. The company focuses on the strategic use of first-party data, employing its integrated Data Management Platform, ProPS Insight, to map and segment audiences for high-value programmatic buying. By acting as an independent media trader, ProPS executes ad inventory sales on behalf of its partners, ensuring they reach their financial and branding objectives in a competitive market. With over a decade of industry expertise, the ProPS team provides comprehensive support for web, mobile app, and video monetization. They offer training and knowledge support to help internal teams adapt to the evolving programmatic landscape while maintaining a focus on site performance and user experience. ProPS has established itself as a vital partner for Indonesian media outlets, helping them transition into data-driven enterprises that can effectively compete for premium global and regional advertising spend.