PubScale

PubScale, a division of GreedyGame (already in existing but PubScale is the specific MCM platform), provides a comprehensive suite of tools for app and web publishers to scale their advertising revenue. The platform integrates with major demand sources, including Google AdX, to provide a competitive auction environment for every impression. PubScale emphasizes the use of artificial intelligence to automate the optimization process, ensuring that publishers always receive the best possible value for their inventory. As a Google MCM partner, PubScale helps publishers transition from AdSense to premium AdX demand, providing technical support and guidance throughout the onboarding process. They offer a range of ad formats, including native ads and rewarded videos, and provide detailed analytics to help publishers track their performance in real-time. Their platform is designed to be user-friendly, allowing even smaller publishers to benefit from advanced programmatic technologies that were previously reserved for large media houses.