Google MCM partner
Global monetization partner providing advanced programmatic technology and high-performance ad formats.
R2B2 is a trusted monetization partner that helps large and medium-sized online publishers maximize their profits through programmatic advertising. Since its founding in 2014, the company has expanded its services globally, now operating in 46 countries and working with over 3,000 websites. In 2023, R2B2 achieved the status of Google Certified Publishing Partner, solidifying its reputation for excellence and technical expertise in the adtech industry and ensuring compliance with the latest industry standards.
The platform leverages proprietary technology to sell over 2.5 billion impressions every month, connecting publishers with 24 different supply-side platforms. R2B2 offers a simple three-step implementation process, providing deployment codes and guiding publishers through setup via tag-in-tag or Prebid connections. They are particularly noted for their high-performing ad formats, such as Sticky Ads, which have been shown to increase revenue by an average of 25% for their partners. Their dedicated team of IT experts provides constant technical assistance to ensure smooth operations.
Best fit: Medium to large publishers in Europe and beyond looking for a certified partner with high-impact formats.
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