R

Google MCM partner

R2B2

Global monetization partner providing advanced programmatic technology and high-performance ad formats.

About R2B2

R2B2 is a trusted monetization partner that helps large and medium-sized online publishers maximize their profits through programmatic advertising. Since its founding in 2014, the company has expanded its services globally, now operating in 46 countries and working with over 3,000 websites. In 2023, R2B2 achieved the status of Google Certified Publishing Partner, solidifying its reputation for excellence and technical expertise in the adtech industry and ensuring compliance with the latest industry standards.

The platform leverages proprietary technology to sell over 2.5 billion impressions every month, connecting publishers with 24 different supply-side platforms. R2B2 offers a simple three-step implementation process, providing deployment codes and guiding publishers through setup via tag-in-tag or Prebid connections. They are particularly noted for their high-performing ad formats, such as Sticky Ads, which have been shown to increase revenue by an average of 25% for their partners. Their dedicated team of IT experts provides constant technical assistance to ensure smooth operations.

Products & solutions

  • R2B2 Ad Monetization Platform
  • Sticky Ads Format
  • Tag-in-tag Solution

What stands out

  • Official Google Certified Publishing Partner (GCPP) since 2023
  • Manages over 2.5 billion ad impressions monthly across a network of 3,000+ websites
  • Connects publishers to 24 different SSPs to ensure high demand and fill rates
  • Claimed average revenue increase of 25% for publishers switching to their setup

Best fit: Medium to large publishers in Europe and beyond looking for a certified partner with high-impact formats.

Services offered

  • Display ads
  • Header bidding
  • Yield optimization
  • Analytics & reporting
  • Ad serving

Get an AdX invitation via R2B2

  1. Apply on ADX Approval and choose R2B2 as your preferred MCM partner.
  2. We verify your site and traffic data.
  3. Our review takes 2–7 business days.
  4. If eligible, you receive the MCM invitation in your Google Ad Manager account.
Apply now

Similar MCM partners