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Google MCM partner

Raptive

Building the future of media by empowering independent creators with elite ad technology.

About Raptive

Raptive (formerly CafeMedia and AdThrive) is a leading technology company dedicated to supporting independent creators and digital media companies. The firm provides a comprehensive monetization platform that combines elite ad technology with personalized support and audience growth strategies. By managing every aspect of the ad ecosystem, they allow creators to focus on producing high-quality content while ensuring they receive the highest possible revenue from their digital properties.

The organization rebranded as Raptive in 2023 to better reflect its mission of fostering the 'open internet' and empowering the next generation of media entrepreneurs. Their platform uses advanced AI and data intelligence to optimize ad placements and performance, consistently delivering industry-leading RPMs. With a legacy spanning over two decades, they have built one of the world's largest publisher networks, providing creators with the same level of technology and demand access as major media conglomerates.

Products & solutions

  • Raptive Monetization Suite
  • AdThrive Optimization
  • Raptive Enterprise Solution
  • Audience Growth Tools

What stands out

  • Represents over 5,000 of the world's leading independent creators and media brands.
  • Consistently delivers high RPMs through proprietary AI-driven optimization tech.
  • Rebranded from CafeMedia and AdThrive in 2023 to unify its global offerings.
  • One of the largest advertising networks in the world by reach and revenue paid to creators.

Best fit: Independent lifestyle creators and medium-to-large media companies seeking premium management.

Services offered

  • Display ads
  • Video ads
  • Header bidding
  • Yield optimization
  • Native ads
  • Analytics & reporting
  • Managed ad operations
  • Consent & compliance

Get an AdX invitation via Raptive

  1. Apply on ADX Approval and choose Raptive as your preferred MCM partner.
  2. We verify your site and traffic data.
  3. Our review takes 2–7 business days.
  4. If eligible, you receive the MCM invitation in your Google Ad Manager account.
Apply now

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