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Google MCM partner

Refinery89

A publisher-centric monetization partner focused on high-yield programmatic solutions for European markets.

About Refinery89

Refinery89 is an award-winning AdTech company specializing in programmatic advertising and monetization solutions for digital publishers. Founded in late 2018 in Amsterdam and now headquartered in Madrid, the company was established by former publishers who identified a need for a more transparent and publisher-centric approach to monetization. Refinery89 focuses on providing high-yield solutions for web and mobile applications, with a particular expertise in European and Latin American markets that are often overlooked by larger, global AdTech firms.

Their flagship "Single Tag" product simplifies implementation by connecting websites to over 25 premium demand sources through a single line of code. Refinery89 operates on a fair revenue-share model, typically returning 70-80% of ad revenue to the publishers. Recognized as a Deloitte Technology Fast 50 company, Refinery89 has demonstrated significant growth and success in helping publishers maximize their earnings. Their comprehensive support includes yield optimization, technical assistance, and access to a sophisticated dashboard for real-time performance tracking and data-driven decision-making.

Products & solutions

  • Single Tag (Web)
  • Monetize App SDK
  • Video Monetization
  • Refinery89 Dashboard
  • Consent Management

What stands out

  • Named a Deloitte Technology Fast 50 company in 2023 for rapid growth
  • Simplifies monetization through a 'Single Tag' connecting to 25+ demand sources
  • Focuses on non-English speaking markets in Europe and Latin America
  • Offers a publisher-friendly revenue share of 70-80%

Best fit: Mid-sized European and LATAM publishers looking for a transparent, high-yield partner with local market expertise.

Services offered

  • Display ads
  • Video ads
  • In-app monetization
  • Header bidding
  • Yield optimization
  • Analytics & reporting
  • Consent & compliance
  • Site performance

Get an AdX invitation via Refinery89

  1. Apply on ADX Approval and choose Refinery89 as your preferred MCM partner.
  2. We verify your site and traffic data.
  3. Our review takes 2–7 business days.
  4. If eligible, you receive the MCM invitation in your Google Ad Manager account.
Apply now

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