S

Google MCM partner

Snack Media

Sports media powerhouse connecting premium content communities with global advertisers.

About Snack Media

Snack Media is a leading sports advertising and publishing group that specializes in building and monetizing highly engaged online communities. The company represents a vast portfolio of premium sports properties, ranging from major rights holders to independent fan sites. By combining deep editorial expertise with advanced programmatic technology, they help publishers maximize their revenue while providing brands with unique access to intent-driven sports audiences across web, social, and mobile platforms.

The organization operates a proprietary ad-tech stack designed to drive competition for inventory through header bidding and direct sales. Their approach focuses on creating authentic connections between advertisers and fans, utilizing high-impact formats and data-driven targeting. With a global reach that extends to millions of users, they offer comprehensive services including content creation, audience growth strategies, and managed ad operations, all tailored to the specific needs of the sports and entertainment sector.

Products & solutions

  • Snack Media Ad Stack
  • Fan Audience Platform
  • Snack Video
  • Content Management Services

What stands out

  • Reaches up to 2 billion monthly network impressions across its sports properties.
  • Represents major sports entities including Chelsea FC and the NFL (web/app).
  • Developed proprietary header bidding layers to maximize yield for independent publishers.
  • Operates a diverse portfolio of over 400 digital sports and entertainment communities.

Best fit: Sports and entertainment publishers looking for high-engagement monetization and niche expertise.

Services offered

  • Display ads
  • Video ads
  • In-app monetization
  • Header bidding
  • Yield optimization
  • Native ads
  • Analytics & reporting
  • Managed ad operations

Get an AdX invitation via Snack Media

  1. Apply on ADX Approval and choose Snack Media as your preferred MCM partner.
  2. We verify your site and traffic data.
  3. Our review takes 2–7 business days.
  4. If eligible, you receive the MCM invitation in your Google Ad Manager account.
Apply now

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