Google MCM partner
Maximizing publisher yield through transparent header bidding technology and expert ad operations.
Snigel is a premier AdTech company that provides advanced header bidding and monetization solutions for digital publishers worldwide. Founded in 2012 by former Google executives and based in Dublin, Ireland, Snigel was built on the principles of transparency, site performance, and user experience. The company’s mission is to help publishers grow their revenue sustainably by providing high-quality advertising technology and hands-on operational support, ensuring that websites remain fast and profitable while respecting the needs of their audiences.
At the core of Snigel's offering is AdEngine, an AI-powered technology platform that optimizes ad yield in real-time. In 2025, Snigel merged with Publisher Collective, expanding its reach and expertise, particularly in the gaming and entertainment sectors. The combined entity manages over 600 websites and serves more than 10 billion monthly ad impressions. Snigel provides a suite of tools including GDPR compliance management, anti-adblock solutions, and a comprehensive performance dashboard. Their focus on custom strategies and dedicated account management has made them a trusted partner for premium independent media.
Best fit: Premium independent publishers and gaming sites seeking a high-performance, managed header bidding solution with expert support.
Helps publishers monetize inventory with Google AdX through Ad Manager 360 MCM partnerships, with AI optimization and a transparent revenue share.
A publisher-first SSP with 50+ competing demand partners, connecting via OpenRTB, Prebid or MCM.
Enterprise ad monetization and header bidding solutions for publishers.
A website monetization platform focused on ad optimization, top SSP demand and hands-on client support.
Ad revenue optimization for publishers, including ad management and invalid-traffic protection.
A global ad tech vendor providing full-stack programmatic products for publishers, brands and agencies.