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Google MCM partner

Sorbet Live

Incremental Ad Monetization for Apps & Web

About Sorbet Live

Sorbet Live is an Israel-based adtech firm that focuses on providing publishers with unparalleled expertise in ad operations and yield automation. The company specializes in the Google MCM framework, offering both Manage Account (MA) and Manage Inventory (MI) services to help publishers and ad agencies thrive in a competitive ecosystem. Their team of industry experts is available 24/7 to provide guidance on optimizing ad stacks and troubleshooting complex technical issues, ensuring that their partners achieve a substantial return on investment. Built for high-volume publishers, Sorbet Live offers a suite of monetization services that integrate seamlessly with web and mobile app properties. They prioritize transparency and data protection, operating as a data processor in compliance with the EU's General Data Protection Regulation (GDPR). By combining entrepreneurial innovation with deep technical knowledge, Sorbet Live empowers its clients to navigate the dynamic world of digital advertising and capture incremental revenue through advanced programmatic strategies.

Products & solutions

  • MCM MA/MI Google AdX Services
  • Programmatic Yield Optimizer
  • AdOps Automation Suite

What stands out

  • Offers 24/7 dedicated support from a team of seasoned adtech experts
  • Operates as a GDPR-compliant partner with a registered office in Tel Aviv
  • Specializes in high-volume publisher monetization through Google MCM
  • Provides a centralized console for managing ad revenue and operations

Best fit: Digital media publishers and agencies seeking expert-led yield optimization and MCM services.

Services offered

  • Display ads
  • In-app monetization
  • Yield optimization
  • Managed ad operations
  • Analytics & reporting

Get an AdX invitation via Sorbet Live

  1. Apply on ADX Approval and choose Sorbet Live as your preferred MCM partner.
  2. We verify your site and traffic data.
  3. Our review takes 2–7 business days.
  4. If eligible, you receive the MCM invitation in your Google Ad Manager account.
Apply now

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