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Google MCM partner

WMG International

Unlocking Your Inventory's True Potential

About WMG International

WMG International, often known by its platform name adWMG, is a global ad tech firm founded by Ukrainian developers with a focus on data-driven monetization strategies. The company provides a comprehensive SSP and yield management platform that caters to over 9,000 websites and 10,000 mobile applications worldwide. They are particularly recognized for their expertise in the gaming sector, offering specialized solutions for Xbox and PlayStation game developers. Being an official Google MCM partner, WMG International facilitates publisher access to premium Google AdX demand through the Manage Account and Manage Inventory models. Their platform features advanced Prebid-based header bidding solutions and AI-powered floor price optimization to ensure publishers capture the maximum value for each ad request. WMG maintains a strong commitment to transparency, providing real-time reporting and detailed revenue breakdowns to its partners.

Products & solutions

  • adWMG SSP
  • Header Bidding Adapter
  • WMG DSP
  • Gaming Monetization SDK
  • Yield Optimization AI

What stands out

  • Official Google MCM partner and IAB-certified technology vendor
  • Processes over 10 billion monthly impressions across diverse global inventory
  • Specialized in high-impact video and rich media formats for gaming environments
  • TAG-verified for ad fraud protection and TFC 2.2 compliant for data privacy

Best fit: Game developers and high-traffic publishers looking for global demand and specialized video solutions.

Services offered

  • Display ads
  • Video ads
  • Header bidding
  • Yield optimization
  • Managed ad operations

Get an AdX invitation via WMG International

  1. Apply on ADX Approval and choose WMG International as your preferred MCM partner.
  2. We verify your site and traffic data.
  3. Our review takes 2–7 business days.
  4. If eligible, you receive the MCM invitation in your Google Ad Manager account.
Apply now

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