W

Google MCM partner

WPartner

Maximize Your Revenue with Unique Technology

About WPartner

WPartner, part of the Wirtualna Polska holding, is a leading supply-side platform and Google Certified Publishing Partner in Poland. The company offers a full ecosystem of tools for digital businesses, focusing on helping publishers monetize their inventory through advanced programmatic solutions. WPartner distinguishes itself by offering unique demand from its own DSP, WP Ads, which reaches over 90% of Polish internet users, alongside integrated global demand sources. As a GCPP and certified Prebid partner, WPartner provides publishers with a lightweight and efficient header bidding solution, often implemented through their proprietary 1CodeID technology. They offer a range of ad formats, including display, video, and native, all built to balance viewability with user experience. WPartner focuses on providing hands-on local support and AI-powered optimization to ensure that publishers achieve maximum profits with minimal effort across placements and devices.

Products & solutions

  • WPartner SSP
  • WP Ads (Proprietary DSP)
  • 1CodeID Integration
  • Prebid Server Premium
  • Mobile SDK

What stands out

  • Google Certified Publishing Partner (GCPP) and certified Prebid partner
  • Part of Wirtualna Polska, one of the largest media and tech holdings in Poland
  • Features proprietary 'WP Booster' AI technology for campaign optimization
  • Reaches over 23 million real users in the Polish internet market

Best fit: Polish and European publishers seeking a GCPP with strong local demand and advanced prebid solutions.

Services offered

  • Display ads
  • Video ads
  • Native ads
  • Header bidding
  • Yield optimization

Get an AdX invitation via WPartner

  1. Apply on ADX Approval and choose WPartner as your preferred MCM partner.
  2. We verify your site and traffic data.
  3. Our review takes 2–7 business days.
  4. If eligible, you receive the MCM invitation in your Google Ad Manager account.
Apply now

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