Yehtu

Yehtu, also known as Project Yehtu, represents a historic collaboration among Kenya’s leading publishers aimed at reclaiming the local digital advertising market from foreign dominance. By pooling inventory and leveraging collective data, the platform offers a transparent and brand-safe environment for advertisers to access premium Kenyan audiences. The company provides publishers with enterprise-level ad technology and monetization expertise that were previously difficult to access directly. Having recently achieved certification as a Google Ad Manager 360 MCM Partner, Yehtu offers its members direct access to Google Ad Exchange (AdX) and premium global demand. The platform focuses on reducing operational costs for publishers while increasing competition through a single unified account. Yehtu’s mission is to empower the creative economy in Africa by providing a viable digital product that can compete against global tech giants, ensuring local content creators receive fair value for their work.